Catch the Sarasota Vibe - IYKYK

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Coastal cool, inside jokes.

Born in Sarasota, we're obsessed with the lifestyle here. We know you are too. All of our designs represent ideas that only those that have been here will understand. New drops will come every Tuesday once we've recovered from Sunday's Mimosas.

Essentials redefined

Our premium tees feature sunlit-soft fabrics and sharp silhouettes with playful graphic touches and refined finishes.

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We believe style should feel sunny, bold, and effortless—infusing every piece with Sarasota’s vibrant pulse and playful sophistication.

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Inspired by Gulf Coast sunlight and our secret city energy, we design tees that move with you—always crisp, always ready for a statement moment.